Build your business by maximizing revenue
Everyone loves to get new customers, but the work isn’t over after that initial install. It’s important to build an ongoing relationship with new customers and get in touch with them several times a year.
Customers need to feel comfortable that you can keep their equipment running smoothly. Rather than being a “one-and-done” type of Installation Company, you need to build a relationship, and a strong preventative maintenance program is critical.
First of all, it keeps the equipment running well, the way the customer expects. Poorly maintained equipment will result in unsatisfied customers.
Secondly, well running equipment and an established relationship will bring in good referrals. You want your customer to see that you are on their side, especially when a friend asks them for a referral. The last thing you want is a “stutter-step-referral” something like: “they are pretty good, but my AC did die in the last heat wave”.
Finally, never forget that preventive maintenance contracts are a great source of maintenance fees and repair revenue. This is money you can count on in the hard times, when new installations are scarce.
EquipmentPack software provides preventative maintenance functionality that is simple and easy to use at a reasonable price. We can tell you which equipment is coming out of warranty with a click of a button. Our marketing section has a customer relationship function that makes follow up with customers a snap. Finally, we integrate seamlessly with your QuickBooks software.
