Things just seem to be easier for some business owners. Sales seem to walk in the door, and business is almost always profitable. For a lot of us, this just doesn’t seem to be the case. We work like crazy, and struggle for every sale we get. One of the things that make a difference is tracking results and profitability.
For instance, if you spent a large amount of money on a yellow page ad last year you should be tracking your results before renewing the ad. How many calls were generated? How many quotes, sales and profits were generated from this ad? If the results were poor we definitely want to avoid throwing good money after bad. If the ad paid off, we might want to think about something bigger.
In the end, you can’t make an informed decision without information. EquipmentPack provides you with instant results like reviewing your opportunities, quotes, and the sales dollars that were generated from each marketing investment.
How about your service technicians? Which of them is really bringing in the profit? You might be surprised. EquipmentPack Software also tracks profitability by technician including the cost of call-backs.
Tracking your results and profitability will provide a clearer roadmap to profitability.
